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Case Study: Productivity Web App Development — Genplanner


Overview


Genplanner is a personalized planning and scheduling web application that allows users to create fully customized calendars. Unlike standard planners, Genplanner offers flexible layouts, styles, and notes integration, making it suitable for personal, business, and event use.

By combining SaaS functionality with a clean UX/UI, the platform provides a seamless way to generate unique calendars that can be printed, shared, or used digitally — turning planning into a simple and creative process.



Challenge


Most digital planners on the market are:

  • Too rigid, offering limited customization.

  • Overloaded with unnecessary features.

  • Poorly designed for people who want a balance between digital and physical planning.

The challenge was to create a web-based productivity tool that:

  • Provides complete personalization of calendar layouts and styles.

  • Supports both digital use and printable formats.

  • Delivers a lightweight, intuitive UX for quick planning.

  • Functions as a scalable SaaS platform for future expansion.



Solution


We developed Genplanner as a web and SaaS platform with simplicity and personalization at its core.

Key features include:

  • Customizable calendars with editable dates, notes, and layouts.

  • Multiple styles and templates for different planning needs.

  • Print-ready export for physical planners.

  • Cross-device accessibility via web.

  • Scalable SaaS architecture for easy updates and future premium features.



Technology stack


  • Web Development with modern frameworks for speed and responsiveness.

  • SaaS Development for subscription-based access and scalability.

  • Cloud and DevOps for hosting and real-time sync.

  • UX/UI Design for a clean, minimal, and flexible user experience.


Our approach


We applied a lean SaaS development methodology:

  1. Research — identified gaps in existing planner apps and hybrid planning habits.

  2. UX/UI Design — built a minimal interface with focus on customization.

  3. MVP Development — launched with essential features: calendar generation and print export.

  4. Iteration — added more templates, styling options, and personalization tools.

This ensured that the product remained lightweight, user-friendly, and adaptable.



Results


  • Early users praised the app’s simplicity and creative freedom.

  • Provided a unique niche by combining digital productivity with print-ready outputs.

  • Built a scalable base for premium SaaS features like team planning and integrations.

  • Positioned as a hybrid solution bridging digital tools with traditional planning.



Why It Matters


Genplanner proves how the Productivity industry benefits from custom web and SaaS development. By delivering a platform that blends digital flexibility with traditional usability, it redefines how individuals and businesses organize their time.



Call to Action


Looking to develop a productivity web app or launch a SaaS platform with a unique user experience?

At Pica Trebax, we specialize in Web Development, SaaS Development, and UX/UI Design for Productivity tools.




Genplanner

Client:

Internal product (Pica Trebax team initiative)

Platform:

Web

Industry:

Productivity

Services:

UX/UI Design

SaaS Development

Web Development

UX/UI Design

Interfaces that make complex things feel simple.

  • Wireframes, prototypes, design systems

  • Usability testing and UX audits

  • Ready for dev handoff

SaaS Development

Subscription-based platforms with built-in billing and access management.

  • Role systems, analytics, onboarding flows

  • Stripe, Paddle, and other payment providers

  • Secure architecture from day one

Web Development

Web apps, landing pages, or internal dashboards. We handle design, backend, and hosting.

  • Responsive websites and portals

  • E-commerce, CRMs, dashboards

  • Built on React, Vue, Webflow or custom stack

Ready to Build?

Have a project?

Need extra hands?

Want to launch something new?

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