Case Study: E-commerce & Food Mobile App Development — Salt Point

Overview

Salt Point is a mobile product catalog app designed for the FMCG and food industry. It helps users discover and browse products with ease, even offline. The app provides real-time updates on new arrivals, detailed descriptions, and advanced filtering, making product search fast and convenient.

Built for distributors, retailers, and end-consumers, Salt Point simplifies the process of finding and selecting products while offering a seamless shopping experience.

Challenge

The FMCG and food retail industry faces unique challenges:

• Product catalogs change frequently, requiring real-time updates.

• Users often browse in areas with limited or no internet connection.

• Catalogs must support detailed filters (flavor, brand, price) for quick product discovery.

• The app needed to remain lightweight, fast, and user-friendly across diverse devices.

Solution

We developed Salt Point using Mobile App Development and UX/UI Design expertise to build a robust and intuitive product catalog app.

Key features include:

• Offline mode: browse catalogs without internet, sync when online.

• Advanced filtering and search: category, brand, flavor, or price.

• High-quality product visuals and descriptions for clarity.

• Optimized performance for smooth use even on mid-range devices.

Technology stack

• Flutter for Mobile App Development (cross-platform ready).

• Firebase for analytics and remote data sync.

• Cloud and DevOps pipeline for real-time catalog updates.

Our approach

We applied a lean product development process:

1. Discovery — mapped user needs for both distributors and end customers.

2. UX/UI Prototyping — built a simple, catalog-first design for clarity.

3. Development & Offline Optimization — ensured smooth browsing with or without internet.

4. Testing — validated performance across devices in multiple regions.

By focusing on speed, usability, and offline readiness, we ensured the app worked seamlessly in real-world FMCG and food retail environments.

Results

• Users can now browse products instantly with zero downtime, even offline.

• Improved product discovery and sales conversions due to advanced filtering.

• Retailers reported faster order preparation thanks to clear visuals and structured catalogs.

• Positioned as a scalable base for future e-commerce integrations (payments, carts).

Why It Matters

Salt Point demonstrates how E-commerce and Food & Beverage industries can benefit from custom mobile app development. A well-designed catalog app increases product visibility, improves customer experience, and drives more efficient sales processes.

Call to Action

Looking to build a mobile e-commerce app or a product catalog app for the food and retail industry?

👉Our team at Pica Trebax specializes in Mobile App Development, UX/UI Design, and Cloud integrations for E-commerce and Food & Beverage companies.